Mi India and Flipkart announce a festive surprise offer of 25000 for Mi 3 units for fans in India. Who tried to buy in recent past, but can’t buy.
Offers limited number of Mi 3 phones directly to fans who have repeatedly tried to buy the device, but have not been able to buy it yet.
Mi India and Flipkart today announced a special festive surprise offer only for those individuals who in recent past tried to buy the Mi 3 device, tried buying the device at least five times but can’t buy. On October 6th, approx. 25000 Mi fans who have tried to buy Mi 3 at least five times or more will find the device added to their cart on Flipkart.com. These fans will now get a chance of buying the Mi 3 without having to register or hit the “buy” button.
Xiaomi, a company with a unique selling model (sells online only that too only a limited number of units, for which pre-registration is required) had seen a great response from fans till now, It sold more than 300,000 Mi phones since its launch in India two months back.
The lucky fans eligible for this festive surprise will be intimated directly on October 5th that they will have the Mi 3 made available directly in their cart on October 6, 2014 and will have about 1 to 2 hours to checkout. If there are dropouts or a fan declines to purchase the device a second batch will have the device in their cart the same day.
Manu Jain, GM and Head of India Operations at Xiaomi said,
“We would like to pay tribute to our most passionate fans through this little gift of recognizing their passion for our products. Even though they have repeatedly tried to get the device and failed, their determination to get Mi 3 clearly sets them apart as fans that any brand would be lucky to have. We do recognize this and have taken this initiative to provide them direct access to purchase the Mi 3. We wish all our fans a happy Dussehra, Eid, and Diwali, and thank them for their love and support.”