Aircel Micromax Canvas Beat music smartphone at Rs. 9999 launched

Aircel has partnered with Micromax to launch Micromax Canvas Beat, a new music smartphone. Music smartphones are not very much popular in India, as not many buyers focus on the sound quality before buying a smartphone. In 2009 I purchased Nokia XPressMusic smartphone. The Symbian phone was Rs around Rs 14000 at that time, and although it had and still has a good sound quality, it seldom impressed smartphone enthusiasts. Not to mention, Nokia XPress Music was Symbian, and during these years Android has already started taking over. That said, a good music smartphone can be a great device, especially you are tilted towards music. The Canvas Beat has enhanced 3D inbuilt surround speakers for better sound. Coming back to the topic, the Canvas Beat went on sale recently as Canvas Beat A114R.


Micromax Canvas Beat specs and Features

  • 5-inch (960 x 540 pixels) IPS display
  • 1.2 GHz quad-core Broadcom BCM23550 processor with Vidcore IV GPU
  • Android 4.2 (Jelly Bean) (Recent is Kitkat)
  • Dual SIM (GSM + WCDMA) with Dual Standby
  • 8MP auto focus camera with LED Flash
  • 2MP front-facing camera
  • 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, aGPS
  • 3.5mm audio jack, FM Radio
  • 1GB RAM,4GB internal memory, expandable memory up to 32GB
  • 1900 mAh battery

Micromax Canvas Beat offers

To enable the user to get best use of music phone status, the Micromax Beat comes with 1000 free songs with pre-installed Aircel music app for limited period. It also comes with bundled offers and benefits for Aircel customers that includes,

Full talk time of Rs. 118 on a recharge of Rs. 118
Local Calling & STD calling at 1p/sec for 6 months
1GB Data (2G/3G) per month for 30 days
ISD calling benefits

On the eve of the launch, Anupam Vasudev, Chief Marketing Officer, Aircel, said,

Aircel has always been at the forefront of data revolution by offering innovative products and services to its customers. The upsurge in 3G data requires smartphones and devices of a substantial screen size and relevant content and applications. We are delighted to launch Canvas Beat, industry’s first 3G music smartphone which is packaged with right content developed especially for music lovers and will offer unified music experience to them.

Vikas Jain, Co-Founder, Micromax said,

Being a leading consumer brand, we have always aimed to develop customized products and services which act as solutions to the needs of the fast-evolving consumers. With the launch of Canvas Beat, Micromax reinforces its commitment to democratize technology for the masses by collaborating with Aircel to offer our consumers exciting data packages, thus driving data usage in the country.

Micromax Canvas Beat Price

The Micromax Canvas Beat is priced at Rs. 9,999, comes with a free Micromax headset and would be available at all Aircel stores.

Going by the Specs alone, the feature rich Canvas Beat can struggle in user experience. One reason will be the battery. The real user experience will shed more light on how actually the device performs.