Apple iPhone 5s, iPhone 5c launch gives the satirists another opportunity to hit at Apple’s Evangelism!
In 1998, Apple was on the verge of shutting down (bankruptcy). But then Steve Jobs came to the picture and in just a decade, Apple became the number one tech company in the world. Apple’s stellar success is often ascribed to their iconic products; made iconic by the loyal customers (followers will be the right word, Followers simply listen and don’t Question).
The loyalty for Apple was not built in a day. In mid eighties Apple made popular a marketing or selling concept called Evangelism. What is Evangelism? Well, it’s a how Christian Gospels are preached to Christians, to make them the believers. The objective of evangelism is to make a following, loyal enough to die for you (Indian Political Party BJP, rolling out its Mission 2014, in the form of a small Hanuman Chalisa Like Booklet, uses the same Evangelism Principle).
A technology evangelist (Definition for a religious evangelist more or less the same. Just replace some words with more contextual Words) is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. An evangelist promotes the use of a particular product or technology through talks, articles, blogging, user demonstrations, recorded demonstrations, or the creation of sample projects. The word evangelism is taken from the context of religious evangelism due to the similarity of relaying information about a particular set of beliefs with the intention of converting the recipient.
Over the years, Apple put to use the concept of evangelism and over the years had celebrity evangelists like Guy Kawasaki (now a VC, running Garage Technology Ventures). Although, it will be wrong to say that Apple partied all this while solely on the power of evangelism, as the company kept launching curve junping products at the right times; it will nonetheless not be wrong to say that Apple used Evangelism to the hilt.
On the question of loyalty, Apple may be called the most blessed company. It not only has huge loyal customer base, but this ‘following’ is hundred percent convertible — Once an Apple Product Buyer, Always an Apple Product Buyer. That apart, an Apple customer is so motivated and enamored by the Apple brand that he communicates about his Apple device to others, with the same motivation of an Evangelist (I’m still thinking about Indian Political Party BJP’s Mission 2014 Booklet).
This ‘Too loyal following Apple Commands” often rattles the critics. Who roll out satire videos (satire means the use of humor, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices, particularly in the context of something) like the one below, launched on the eve of Apple iPhone 5s and Apple iPhone 5c. As a sort of disclosure, I own an Apple iPad 3 and Apple products do beat the competition on the perfectness of user Experience: