Apple’s new iPhones , the iPhone 6 and iPhone 6 Plus will start selling in India from Thursday midnight. To avoid any shortage, Apple has already shipped 55000 iPhone units for launch in India. Apple is launching new iPhones in China at the same time.
The 55k volume is double initial supply for last year’s iPhone 5s and 5c launch. At that time only about 20,000 units had hit the Indian market in the first phase. That resulted in shortage, particularly for the premium iPhone 5s.
According to the data from the trade partners, the first lot of shipment of 50-55k units will be sufficient to meet the demand till the weekend with record pre-booking demand in excess of 21,000 units as of Tuesday across exclusive stores retailers and online stores. The next lot will arrive early next week.
Going by the pre-orders, the Indians are preferring the gold colour or 128 GB units. That apart, Indian seem to be sure of the Apple products, as more than half the customers who have pre-booked the smartphone have already made the full payment, says Mobile Store. Apple is launching the new iPhones ahead of Diwali, to tap the festivity mood.
Rival Samsung’s top model Galaxy Note 4 too will hit the market on Friday.
Craze for Apple products in China is astronomical
Indians have only started admiring Apple Brand. China is already neck deep in its love for Apple. According to media reports, more than 20 million new iPhones have been pre-ordered in China. This can potentially help China surpass the US as the largest market for Apple. The reports can be believed, going by one of the past reports where a teenage girl in China offered her to anyone who will buy her an iPhone.
According to Ingram Micro, one of Apple’s main distributors, the new iPhones will be sold in 1,200 retail locations across India. All top retailers and Apple stores will launch the new iPhones in India on Thursday midnight and offer it only to the pre-booked customers, while regular sales will start from Friday morning.