You may also have seen the latest TV advertisement of Bharti AXA Health insurance. in the advertisement, the doctor reveals to a patient that he has cancer. After that the man’s family is seen sacrificing their necessities and luxuries for the treatment. In short, the Bharti AXA Halth insurance ad with Cancer as theme, wants to convey this message: A man’s medical expenses shouldn’t be a burden to his family. The Advertisement’s main thread is Life Without Health Insurance. See the said TVC below:
Not to say, the ad stretches the point too much. To the extent that it starts appearing selfish and in bad taste.