Ghari Detergent TVC Sounds Like a Saffron Political Slogan

Try seeing Gari Deteregent TVC from the perspective that Ghari detergent is manufactured by Rohit Surfactants Private Limited (RSPL), a Kanpur based Giant.

 

Many a times, the words you hear in a TV Commercial are different from what you perceive them unconsciously. Take for instance, one of the recent Ghari detergent TVC .  The TVC ends with a slogan “Sabpe Bhari Ghari Hamari, Ghari Hamari”. To many, the slogan sounds like the emphatic declaration “Ab ki Bari Atal Bihari, Atal Bihari” or “Sab Pe Bhari Atal Bihari, Atal Bihari”. Watch and listen to the ad yourself.

 

How many of you heard “Ab ki Bari Atal Bihari, Atal Bihari” or “Sab Pe Bhari Atal Bihari, Atal Bihari”, raise your hands!

Ad makers are clever people, they use such ploys to link the product/Service message with something people respond favourably or are affectionate about. When the owners of the product/Service have a strong political affiliation to a particular party, such tactics get the instant approval of the owners. Try seeing the Gari Deteregent TVC from the perspective that Ghari detergent is manufactured by Rohit Surfactants Private Limited (RSPL), a Kanpur based 3000 crore diversified conglomerate in India. Someone said, once a heartland of Hinduttva.

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