Google collaborates with three Indian Mobile makers — Karbonn, Micromax and Spice to launch low-cost smartphones under its Android One Concept.
Indian smartphone makers Micromax, karbonn , Spice have made a name for themselves in the low-cost smartphones market in India. That’s why it’s not surprising that when Google decides to unveil low-cost smartphones with its own logo, then it looks at these makers. Yesterday, Google has unveiled its first set of Android One low-cost smartphones in the Indian market, partnering with Indian mobile makers Spice, Micromax and Karbonn.
The three Android One smartphones launched yesterday are:
Android One smartphones
Android One is an interesting concept of Google. Under the Android One programme Google partners with local phone makers or indigenous phone makers, whatever you want to call them, to create and sell affordable yet feature-packed Android phones. Google essentially provides hardware reference boards and software support to partner vendors under the programme.
Micromax, Karbonn , Spice have particularly perfected the art of Low-cost smartphone making. Their phones may not be perfect, but they are surely popular among Indians. Unfortunately Nokia took long time, not only to chalk out a coherent strategy with respect to smartphones, it also failed to retain , what it specialised in — making robust low cost mobile phones. Nokia kept assuming that Indians want low cost feature phones, when the aspirations of increasingly young India transitioned to smartphones. Local makers Karbonn, ,Micromax filled this supply gap. Low-cost smartphones in India, which are without exception, dual SIM have nearly all the market commanded by Indigenous phone makers, who particularly excel in low-cost smartphones .
Taking cue from online smartphone retailer Xiaomi, Google for the time being, has decided to sell the Android One smartphones online only. In order to make up for the real hands on experience, which many Indians will want before actually buying the smartphone, Google will also have Wi-Fi-equipped mobile demo trucks called ‘Showroom on Wheels’ in 600 locations across 20 cities. A move which has real potential to make the Android One popular among Young. Google has also appointed 30,000 Android One ambassadors who will spread the word about the phones. Although, the Android One makers in India will not be assisted monetarily to market the smartphones in India.
Adhering to its multiple OEM (Original Equipment manufacturer) devices strategy, Google said that Acer, Alcatel, Asus, HTC, Intex, Lava, Panasonic, Lenovo, Xolo and Qualcomm are also joining the Android One programme.
Airtel Data coupled with Android One
Google Play News Stand gets 0n Indian publications on board
Google is also launching support for Google Play News Stand in India with 30 Indian publications on board.
Direct Updates from Google
The Android One devices will get direct software updates from Google, with early access to Android updates just like Nexus devices.
The phones will be available for purchase online starting September 15, 3:30pm IST.
The three phones will be available online on Flipkart, Amazon and Snapdeal and via Reliance Digital, Croma and The Mobile Store, offline.