Philanthropists put their money to various good uses.They normally choose issues which are pandemic in nature. But obesity even being a main pandemic and more so in developed world, seldom attracts the money of such philanthropists. But exceptions are there too. Take for instance, philanthropist Justin Rudd. This philanthropist’s Community Action Team (CAT) , in order to inculcate healthy lifestyle and raise awareness among people about obesity, is organizing a contest. A contest where you have to lose in order to Win. What to lose — the excess pounds. And the biggest loser wins.