How a Book beats Radio or TV… Every time.
According to celebrated advertising and marketing genius Seth Godin, a Book scores over Radio and TV for these two reasons — First, when it comes to “making a person think and create primary and secondary inferences” a book easily surpasses Radio or TV as it doesn’t offer us these things, by auditory and Visual medium. Instead, the person reading the book has to create his own inner or outer sound; and his own visual equivalent of what has been read. Second reason, for Book’s superiority over TV and radio is that probably book is the only knowledge effort, which can be easily created by a single person. This can’t be said of Programmes on TV and radio. Owing to this fact, books will always be rolled out more easily.