ICICI Bank Sapphiro: A credit card for super-rich launched

India’s biggest private bank, ICICI, today launched, Sapphiro, a credit card targeted at the super-affluent segment and the bank’s wealth management clients.

The credit card, called Sapphiro, is designed as a convenience for high-end consumers, who lead a lifestyle defined by distinctive experiences. Sapphiro thus offers a selection of experiential privileges and rewards, said bank in a statement.

Sapphiro, will be linked to a single card account with a single statement and a single fee. But a customer will get two different cards, one each from payment gateways American Express and MasterCard.

Card members also can look forward to exclusive members-only events, Thursday night movie premieres, complimentary tee-offs at championship golf courses across the world and premium privileges across travel, shopping, wellness and entertainment. The card provides exclusive privileges from some of the finest service brands in the world such as Leading Hotels of the World, Atlantis the Palm, Dubai, and Air France-KLM.

Sapphiro is the third such launch following ICICI Bank Coral and the ICICI Bank Rubyx credit card.

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