The new Kohler Advertisement airing on Indian TVs is interesting. Interesting because, it shows an evolution in terms of acceptance, regarding a TV commercial preaching Indians not to use their hand for their daily personal routine (potty routine).
Earlier, the people from developed countries were uneasy with Indians using their hand coupled with water for their personal hygiene. Watch any of the food shows on some Travel channel, and you will see the foreigner host (from developed country), thinking twice before eating some food which requires in its making a lot of mashing with naked hands. Now it appears that a section of Indians (those who sit on western style toilets or commode) are getting cold feet in the same manner. This is evolution or not, can’t say. But it’s surely an indication of changing mindsets.