Amul founder, Late Verghese Kurien knew the importance of advertising. That’s why Amul continued doing some best Print and Electronic campaigns. Another thing which Kurien knew quite well, was the effectiveness of melodious jingles (small songs) in selling Milk. For this reason Amul TV ads always have a jingle.
Sudha Milk is currently showing a TVC with a jingle, which would have easily warmed Kurien’s Heart. The Jingle not only is melodious, it effectively conveys the milk message — Strength and Health.