In an interview in November 20111, Apple CEO Tim Cook emphasized that Apple mobile devices command close to 60 percent share in the total time spent by people online. A feat which makes it mandatory for any e-retailer to have its retail app for iOS. The rapid adoption and transformation of online shopping via mobile devices in the recent months, makes it even more necessary to have an iOS app.
To cater to this growing need, Myntra.com, India’s largest fashion e-retailer, recently acquired by Flipkart for a whopping $300 million, launched the iPhone shopping app. A right move keeping in view , over 40 percent of Myntra’s orders now happen on mobile devices, a year back it was less than 10 percent. Mobile shopping has finally arrived in India.
Myntra iPhone Shopping App
The light-weight app is designed specifically to help consumers search the portal’s vast online store of over 70,000 products with ease to cater to their fashion and lifestyle needs. Through this app, Myntra is building an interactive shopping experience for iPhone users, taking consumer engagement to a new degree of personalization and service by customizing the display and filtering of products. Since its launch, the app is already among the top ranking lifestyle apps on Apple iStore.
Speaking on the launch, Shamik Sharma, Chief Product and Technology Officer, Myntra, said
“We’re always looking for ways to make life easier for customers. The iPhone app will empower customers with an intelligent product discovery experience which enhances ease of purchase.”
How To downlaod Myntra.com App at App Store
Visit the Apple Store to download the Myntra.com app and enjoy shopping on the go or follow this link to visit the app store – Click Here
Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimised for iPhone 5.