The new Mumbai Logo is simply dull. How on Earth, a blue dot can signify sea, Orange Friendship & Happiness? Well the colours may signify the Sea, friendship or Happiness; but how they give the message when used in the logo design?
It’s almost ritual act for Tourists visiting new York to bring “I Love New York” logo T-Shirts or caps. Same surety is for tourists visiting china, bringing back a T-Shirt emphatically saying “I Climbed on the Great Wall of China”. In short, any foreign country an Indian visits as a tourist sells him/her some souvenir. The idea here is to promote the city to the tourists and make it world known. New York created its own city logo about forty years ago in the 1970s; China did so more recently.
Taking cues from New York, or China (India has a fixation for China), the Brihanmumbai Municipal Corporation has commissioned a logo for the city that will be used on BMC letterheads, in campaign material, at tourist spots, in souvinirs. It will also be used on dustbins.
The new Mumbai logo has “Majhi Mumbai” written under it. Yes, it’s Marathi language, which means “My Mumbai”. Designed by city-based Umbrella Design, the logo is a symbol of a mother holding a child. See the New mumbai Logo below:
What the new Mumbai Logo Signifies
As per the BMC, the logo signifies Mumbai as a city with maternal instinct, with all encompassing nature.
Shedding more light on the logo, Bhupal Ramnathkar, the founder of Umbrella Design, points out that the orange denotes friendship, happiness and beauty and the blue, the sea.
New Mumbai Logo surely not Iconic as “I Love New York”
Whatever the Logo Designer company or the BMC say, the new Mumbai Logo is simply dull. How on Earth, a blue dot can signify sea, Orange Friendship & Happiness? Well the colours may signify the Sea, friendship or Happiness; but how they give the message when used in the logo design? Waves may denote a see, but a blue Dot is surprising.
That apart, claiming that the logo design presents Mumbai city as the all embracing mother, is one thing; making it automatically understood to the viewer is quite another. Ask yourself, when the logo has “Majhi Mumbai” in Marathi (means My Mumbai) written under it, how can it be all embracing to an outsider? I may be wrong, but the logo appears to be an assertion that “Mumbai is for Mumbaikars”.
Further analyzing the New Mumbai logo, presents it as a Confused creation. The Logo is either to welcome the investors to invest in Mumbai; or it’s to welcome Tourists to visit Mumbai; or it’s to extend the Shiv Sena’s “Mumbai for Mumbaikars” political agenda.
If the new Mumbai logo is for investors then writing “Majhi Mumbai” doesn’t appear that welcoming. If the Logo is for tourists, then unfortunately “Majhi Mumbai” doesn’t welcome them either. That apart, the very idea of BMC dustbins carrying the logo, deflates its status as a logo for Souvenirs. From the look of the things, the new Mumbai logo appears to be Shiv Sena’s agenda to further its political agenda.
Whatever way you look, the new Mumbai logo, looks Xenophobic, and hence uninviting. A simple “I Love Mumbai” or “Mumbai Rocks” would have been better.