At Samsung’s forum 2012 in Bangkok today, South Korean mobile handset giant Samsung Electronics said it would launch cheaper smartphones in India.
The aim is to cater to the wider consumer segment of the Indian market without compromising on the user experience.
However, Ranjit Yadav, Samsung India, country head (mobile and IT) denied giving specific details such as price and the time of the launch.
Currently Samsung offers smartphones beginning around Rs.7,000 with the Galaxy Y model.
Of late in India, big phone makers, including Samsung, are seeing stiff competition from Chinese and domestic players, who have launched smartphones for as low as Rs.3,000 ($60). Unless the big players launch smartphones at or below that $60 level, they will not be able to get traction in the country; which is seeing a major uptake of mobile applications due to a surge in low-cost smartphones.