However, the smaller Ambassador car will not fall in the hatchback category
Ambassador car is often seen as the Car of Powerful (VIP Car) in India. But over the years, with private money increasing, the robust Ambassador silently started going out of favour. For those, nostalgic about sturdy and royal ambassador, this was quite saddening as that meant an end of decades of domineering presence on India’s roads.
But things have started looking up for the Grand old ambassador. Not only has the Ambassador car been voted the ‘world’s best taxi’ by BBC’s ‘Top Gear’ (where it pushed out rivals from Britain, USA, Germany, South Africa, Mexico and Russia to emerge the Winner), it is also poised for a makeover.
By the end of this year, Hindustan Motors, C K Birla group’s flagship, will launch a smaller version of the Ambassador with a host of new features and in a year’s time, by March 2014, a new-look car will roll out of the company’s Uttarpara plant.
Uttam Bose, the new CEO of Hindustan Motors, said the boot space of the new variant will be reduced but not the cabin space. The length of the car will thus be shorter and since it will be less than 4 metres, it will attract lower excise duty and will thus be cheaper. However, the smaller Ambassador car will not fall in the hatchback category.
Although not much is disclosed of the smaller Ambassador, reports suggest that it will be on the existing platform, with many new and advanced features that exist in contemporary cars. That apart the car will have a design and form factor which will be appealing to the youth. The smaller ambassador car will be competitively priced, offering ideal value for money, so that it remains attractive to the modern, young consumer.
Best wishes to Hindustan Motors for bringing a smaller, better ambassador, to regain the ground it lost to sleek and snazzy cars.