India is currently one of the fastest growing mobile game markets in the world, with a projected compound annual growth rate of 70 percent during 2010-13. See this with another stat, which says, smartphone users in India spend more than 40 percent of total active time on data-centric activities; and you get a huge market for such offerings.
Keeping this market in mind, Tata and Exent have partnered to bring the first mobile game subscription service to India, reported from MWC 2012.
The new Tata mobile game offering built with Exent’s GameTanium is the first and only, as much as you can consume subscription service offering unlimited game play of the hottest games on Android. The first of its kind service in the country, Tata’s latest offering, will enable millions of Tata customers have unlimited access to the best Android games like ZENONIA, Wave Blazer and EDGE.
Featuring an ever-growing catalog of full-version games with no advertising, the highly curated GameTanium catalog is enhanced with editorial features such as ratings, reviews and an extensive collection of game trailers. The service can also be played even while offline for maximum flexibility.