In the latest ad, you see a wife telling her husband, who has just returned after casting his vote, to fulfill smaller responsibilities. Here it’s “Triple riding on a motor cycle”.
Tata Tea’s iconic Jaago Re! campaign is adjudged iconic by experts across fields. The campaign which began by exhorting Indian citizens to raise their voice against red tapism (Lal Feeta Shahi or Bureaucracy Administrative excesses on people) and corruption at Government offices, has now reached to the second level. In the second level of the TV commercial, the campaign is telling the citizens of India to introspect and Look for the deficiencies and corruptness in their own conduct.
In the latest ad, you see a wife telling her husband, who has just returned after casting his vote — to fulfill smaller responsibilities. And the smaller responsibility in question is “Triple riding on a motor cycle”.
Politicians in this country may be corrupt and always flouting rules. But do we as citizens fulfilling our smaller responsibilities and getting rid of our own internal corruptness. If ‘Vijaya Dashmi OR Dushera” symbolizes killing the demon(Ravana) inside us and setting it afire once and for all; then lets not miss that opportunity.