Weight Watchers is unhappy with the recent ranking of weight loss methods by CR magazine. The much loved Weight Watchers has let the world know about their disagreement with the ranking in a statement released on May 10, 2011.
Notably, Weight Watchers has finished third in the Consumer Reports Magazine’s recent diet ratings. The CR List has ranked 7 weight loss methods, with Jenny Craig listed at the top. Jenny Craig was awarded 85 out of 100 points in the CR method of ranking, while Slim-Fast, in second, was given 63 and Weight Watchers, in third, only 57.
In its method of ranking, CR considered the following factors:
— Ability of each method of dieting to deliver nutritional calories
— Ability to produce weight loss in the short and long term
— Cost of the program
— Ease of following
CR awarded Jenny Craig the top slot, based upon a study published last October in the Journal of the American Medical Association (JAMA) that reflected well on Jenny Craig. Weight Watchers says that similar data on its program wasn’t taken into account; in addition to accusing the the publication of not including all relevant details of the JAMA study.
Interestingly, the said JAMA study, ‘Effect of a Free Prepared Meal and Incentivized Weight Loss Program on Weight Loss and Weight Loss Maintenance in Obese and Overweight Women,’ was done to see what happens if you provide people with free food. WW says that this is hardly the real life scenario that a consumer faces when choosing a weight-loss method.