What is Special About Xiaomi and its Smartphones

Xiaomi RedMi 1S

Xiaomi RedMi 1S

A couple of days ago, Chinese smartphone maker Xiaomi (“Show me”) debuted in India. So what is the big deal? Actually it’s. After China, Xiaomi has chosen India as its market. India no doubt is a big market, but so is the debut. As Xiaomi , founded in only 2010, sees its devices (smartphones and a Mi User interface) sell like hot cakes. And it ships phones only to those select few who register for a device before hand. That’s before the Xiaomi online sales portal opens its sale counter. Yes, Xiaomi sells its devices only online. It established Service centres to take care of after sales assistance, but it doesn’t open brick and mortar store to sell its devices. And so far, since its foundation, it managed to sell its quotas of smartphones with in hours of beginning of registration. If missed the opportunity, the smartphone aspirant has to wait till the next batch registration. Hence, it will be seen how it manages to fulfill the demand in India, if it gets the same response in India as well.

But why Xiaomi’s devices are selling this fast. As Xiaomi claims that it sells devices at cheapest price possible. In simple it sells the smartphones at their hardware cost and aims to earn profit from the software side of the business. That’s the UIs, apps utilities the Xiami users run on their phones. That apart, through Xiaomi’s ‘Only Online Sale’ policy, the company manages to pass on that middle commission to the buyer, which it has to pass on to the intermediaries, in case of the usual brick and mortar sales model. thata part, Xiaomi uses new Generation advertising mediums like Social media (Facebook, Twitter and some Chinese networks) to keep the advertising low and at the same time effective.

Xiaomi Mi 3

Xiaomi Mi 3

From the look of it, the Xiaomi smartphones seem to put a stamp on Company’s model. One of the three Xiaomi smartphones launched or planned to be launched in a few weeks is the RedMi Note. The 5.5-inch HD IPS display, octa-core 1.7GHz Redmi Note will go for INR 9,999/-. Other specs of Redmi Note are 3,100 mAh lithium-polymer battery, 13MP rear facing camera and 5MP front facing camera. The quality of Xiaomi products so far is high end.

The other two Xiaomi smartphones for Indians are the 4.7-inch Redmi 1S, which will retail at INR 6,999/-, and Xiaomi Mi 3 priced at INR 13,999/-.  Xiaomi Mi 3 has impressive specs for a smartphone that cheap.

Xiaomi Redmi Note

Xiaomi Redmi Note

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesn’t need to cost a fortune. At Xiaomi, we’ve brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies from around the world to bring that vision to life.

Xiaomi has made a reputation for itself for creating remarkable hardware, software, and Internet services for and with the help of Mi fans. Mi fans are important, as the whole model of Xiaomi revolves around changing the User experience every week. The change begins at UI, updates and the look of the entire phone. The company incorporates the User feedback into their product range, which includes the Mi 3, Redmi, Mi TV, Mi Box and other accessories. As said already, Xiaomi sells directly to customers to keep its prices competitive.

Any information about the launch, including price, date of sale and customer support phone number, are shared on the Xiaomi Website or its social media pages.  Xiaomi India Website here.

Comments on this entry are closed.